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Entries in calm (1)

Monday
Dec282009

House passes bill to lower volume of loud TV commercials

Thank you, Congresswoman Eshoo. You're my new favorite representative and not just because your last name sounds like someone sneezing.Here's something to raise the post-healthcare reform mood. Whether you're a Democrat upset about the loss of a public option, a Republican upset about the healthcare bill in general, or anyone else who's upset with government, this is a cause we can all rally behind -- those friggin' loud TV commercials. The House unanimously passed the Commercial Loudness Mitigation Act (CALM for short) last month which mandates that a TV commercial's volume should be no louder than the programming with which it appears.

Advertisers insist the higher volume is attention grabbing. Rep. Anna Eshoo (D-CA), the author of the bill, thinks such commericials are just irritating.

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