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Monday
28Dec2009

House passes bill to lower volume of loud TV commercials

Thank you, Congresswoman Eshoo. You're my new favorite representative and not just because your last name sounds like someone sneezing.Here's something to raise the post-healthcare reform mood. Whether you're a Democrat upset about the loss of a public option, a Republican upset about the healthcare bill in general, or anyone else who's upset with government, this is a cause we can all rally behind -- those friggin' loud TV commercials. The House unanimously passed the Commercial Loudness Mitigation Act (CALM for short) last month which mandates that a TV commercial's volume should be no louder than the programming with which it appears.

Advertisers insist the higher volume is attention grabbing. Rep. Anna Eshoo (D-CA), the author of the bill, thinks such commercials are just irritating.

The bill calls upon the Federal Communications Commission to create regulations that prevent ads from being "excessively noisy or strident" or "having modulation levels substantially higher than the accompanying program." "Average maximum loudness" is addressed as well.

The bill has passed to the Senate for debate.

I don't know about you, but the thought of my eardrums no longer being assaulted in between House, M.D. commercial breaks is quite refreshing. And you thought Congress was worthless.

Well, you may still be right.

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Reader Comments (1)

Too bad I already developed the habit to hit mute the second a commercial comes on. Have heard a commercial for years. This could be one time "old habits are hard to break" works out for the best.

January 16, 2010 | Unregistered Commenterscott

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