What'll these guys think of next? Fingers crossed for giant robot dancing. Or maybe synchronized skydiving...So if you thought treadmill choreography was fun, just wait until you see this! I don't care if you're not an OK Go fan. I don't care if you're not an indie music fan. Hell, you can mute the video if you want, although I wouldn't advise it (that's actually how I watched the video the first time since I was at work). Regardless, check out this video. Picture the old board game Mouse Trap... times a hundred bajillion.

I'm going to go ahead and preemptively answer some of the questions you will likely have about the video while not revealing too much of its contents. Yes, it is a one shot sequence. Yes, the members of OK Go had help. Caltech scientists, MIT Media Lab, plus about 55 to 60 people from Syyn Labs (including some folks who worked on the NASA Mars Exploration Rover program) helped the band design and build the contraption. The video took about 60 takes for the machine to function properly with it taking 30 people up to an hour to reset it. It took 6 months, from concept to finish, to complete the video (two months of planning plus four months of design and filming). Get excited. Science rocks. Enjoy!

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English neo soul indie rockers, The HeavyFirst off, I don't really watch late night talk shows. If it's after 10pm, I'm either tuned-in to Comedy Central or Adult Swim. So, I missed The Heavy perform on the Late Show with David Letterman back in January. Now I wish I'd been in the audience. These boys rocked Letterman!

That night, the English quartet was backed by the horns section of the Dap-Kings, the same band that collaborated with Amy Winehouse on her Back to Black album (you can thank them for Rehab's classic soul vibe). Anyways, the performance was so stellar David Letterman himself requested an encore, which marked the first time he'd ever requested an encore from a band on his show. He and Paul Schaefer even contributed in a call-and-response section during the second performance of "How You Like Me Now." Combined with providing the background track for Kia's Super Bowl ad, 2010 is shaping up to be a good year for The Heavy. Enjoy the video!

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As if you needed more reasons not to watch MTV. Sock monkey on a jet ski + The Heavy? I could get used to this.So I was watching last week's episode of Lost on ABC's website, when I caught Kia's Superbowl ad for the 2011 Sorento. I only caught half of the Superbowl and I guess I missed that particular ad (sue me). The background song for the commercial sounded like a total jam, so I did what everyone does -- I Googled the ad and tracked down the song title. Then I thought to myself, "Haven't I done this before?" The answer was "yes" -- with another car ad to boot. Last time I had to Google the 2010 Cadillac SRX ad after hearing Phoenix's "1901." A few years ago, I almost fell out of my chair when I heard space rockers Hum and their hit track "Stars" on a 2008 CTS ad. Whoever started this trend where ad companies use stellar indie songs deserves a cookie -- specifically one of those tasty sugar cookies you can buy at Target with the pink frosting and sprinkles. You know what I'm talking about.

Cookies aside, here are 5 of my favorite car ads that rock along with their respective background tracks in full. Enjoy!

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This pic of Johnny taken from Colin Athens‘ Flickr pageIndie rockers Jaguar Love have recruited Zach Richards to play drums in time for their new tour. After former-drummer Jay Clark left the band, the remaining members continued on as an electronica-based duet. Original members Cody Votolato and Johnny Whitney both played in the now defunct Blood Brothers before teaming up with an ex-Pretty Girls Make Graves member to form Jaguar Love. The band posted the following on their MySpace on February 16, 2010:

The Mercury let the cat out of the bag a few weeks ago on end hits, but for those of you that didn't hear....SUPRISE! WE GOT A DRUMMER!  the ridiculously talented Zach Richards of the band "Party Girls" will be joining us on our upcoming tour starting with the 26th in tacoma!  will post video's soon so you all can see how hard he slays! Hologram Jams+Live Drums=super awesome live show.  Can't wait for you all to see!

Sadly, no more Pretty Girls Make Graves members are in the band, but I hear they're all working on other projects.

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